The U.S. Hispanic market is booming. Hispanic households across the United States will sharply increase their economic clout over the next ten years. The demographic explosion has continued since 1990 and there is no let up. Go to Wal-Mart, Sears, K-Mart, to name a few stores, and you will see many Hispanic families loaded with consumer goods. The fact is, Hispanics love to buy and almost always buy in cash.
Unlike its U.S. counterpart, the Hispanic household is younger, with the head of household anywhere between 25 and 44 years old. Once again, the Conference Board's Research Center states that the under 44 Hispanic market is going to grow from a purchasing power of $295 billion in 2008 to $397 billion by 2010.
So to marketers everywhere, all the signs are there. The opportunity is growing, now is the time to start reaching out to Hispanic consumers with messages targeted to their lifestyles and buying habits.
I just give a presentation in Miami for a client in January that can be download at www.linkedin.com/in/rgomezjr under rgomezjr resources center it cover 3 things to learn about our Hispanic consumer:
1.) The size of the Hispanic consumer market, and it’s shopping habits
2.) How to connect and communicate with Hispanic consumer market
3.) Marketing strategies to get measurable results
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